Social Media Optimization and social media management

Social media management is using different social media channels in an optimal way within a company's digital marketing strategy. Content is cut towards the different audiences among various social media outlets.

Almost everyone uses some form of social media nowadays. Businesses use social media to interact with their community, customers, and prospects. Proper use of social media is quite important for every business.

Social Media Optimization (SMO) and Social Media Management (SMM) help your business to apply the right social media strategy.

What is Social Media Optimization?

SMO means: “Defining the proper social media channels for your business within the total digital marketing strategy”. Social media contributes to better quality traffic to the website or other channels.

What is Social Media Management?

Social Media Management goes further than SMO. Here we use social media as a full channel for interaction with clients, prospects, or a community. Paid advertisements on social media platforms, as well as responding to trends is something that falls under Social Media Management.

Clients delegate their social media management to our specialists, because SMM is labor-intensive. This way social media presence is in professional hands, while the client can focus on the business.


There are many different social media channels and platforms. Not every channel is suitable for every business and even content can vary on different channels. This might sound tedious, but it’s in fact a big benefit, because the differences of the various social media platforms allow precise targetting of different audiences.


Social media is public and every person can and may respond to as good as anything. Therefore it’s also important to make sure that you’ll offer content your audience is actually interested in.


When launching a new campaign on social media things can go quite fast. Sometimes a campaign can go “viral” and reach an enormous audience. This will result in a flow of attention.


One of the main benefits of social media is that it offers a high reach with rather exact precision. On most social media outlets it’s possible to select a very precise target. This way social media offers an enormous value for money to advertisers.

More information

Our specialists are happy to answer your questions or to give you more information.

Feel free to contact us via the contact formulier, give us a ring / app message at +370 638 093 09 (English or Dutch) or +370 648 199 19 (Lithuanian, Russian, Polish).