Search Engine Optimization (SEO)

SEO (Search Engine Optimization) is a process of implementing the most important quality standards for content and technology. By applying these SEO norms a website will score better in search engines, but also increase user friendlyness.

Every company needs a website, because a website is the best platform for conversions, to make new connections, show products, services and to get in touch with your customers. So it’s no exaggeration when we say that every company needs a website. There’s nothing else that will give you more exposure and value for money than a good website.

What is a good website?

A good website looks good and offers enough of information to visitors. It should also be suitable for your business, secure, fast and… A good website can be found!

All Search Engines, like Google, Yahoo, Bing, DuckDuckGo, etc work have their own mechanisms to find websites and to index sites. There are many factors that count, but the most important factor is quality content. Search engines also value keywords, user experience, structure, domain also determine. For Search Engines it is also important that a website is relevant and popular. Thus different factors influence how a website performs at the search engines.

Search Engine Optimization (SEO)

The goal of SEO is to make your website better by applying important quality standards. A website’s quality depends on the content and the technical side. SEO is not a one time process, but a continues process to make sure your website stays relevant.

How does it work?

1. Analyse the website
The first step we take is to completely analyse your website, check your current position on relevant websites, as well as the status of your website and how competitive your website is. Then we will discuss the analysis and help you to select the right strategy and keywords to make your website score better.

2. Linking of existing and new content
In this step we’ll go through your website’s content and link them with relevant keywords through a logical hierarchy on your website. Often this also requires the creation of new content, so that your website will have an answer to all the important keywords where people might search for. Every search engine considers different things when ranking pages. In any case keywords, content and links matter. Thus it is so important to use the keywords which are relevant for your market.

Links give information show a search engine the logical structure of the website. So, links help a search engine to determine the relevance in search queries.

3. Crawler support
Search engines use so called “crawlers”. These are robots that use links to search the whole web. They index relevant web pages into the search engine’s system. A lot can be done to make the work of these robots easier, so that your website will be processed better. This is even more important in case of CMS systems with client side rendering.

4. Quality content
Content is one of the most important ranking factors. Search engines give extra points to particular websites, complying with many requirements. Quality of content depends on text structure, user experience and keyword relevance.

Getting started with SEO

As you can see, creating a website is one, making sure that people find your website is another story. Quality requirements are tough to put in place, hence a good website takes a lot of time and effort. Our team of specialists can take care of your website, including creation, search engine optimization, monitoring and maintenance. So that you can focus on our business.

More information

Our specialists are happy to answer your questions or to give you more information.

Feel free to contact us via the contact formulier, give us a ring / app message at +370 638 093 09 (English or Dutch) or +370 648 199 19 (Lithuanian, Russian, Polish).